Million shares sent out
Million dollars increased in revenue
We started by building a fashion community that quickly grew to 1 million visits a month. We loved seeing the positive interactions among users. Cutting back to reality – we didn’t know how to monetise. We were lucky to work with some of the best global brands like Moda Operandi, Nike, Puma, Koovs, The Label Life, Andamen, the list goes on. While these brands came back and spent on repeat campaigns, it was clear that we could not pay our bills with that.
Necessity is the mother of invention. We needed to invent another revenue stream. And fast. Taking a leap of faith on the positive reviews for our community product and the want for many retailers to build communities online rather than transactional platforms, we started exploring ways to use our experience to add value to their values. Seeing our passion to build, we were invited to create a clienteling solution for one of the world’s largest luxury retailers. This was about 3 years ago.
Since then we have been sucked into this world of Clienteling. To the point that here we are, betting our lives on it. Hell, we even paid for a Business of Fashion subscription! Jokes apart, to be honest, it’s been a no-brainer. The more we work on making Clienteling better, the stronger we believe in its potential to transform the retail experience across any channel.
The last 3 years have involved failed prototypes, redrawing designs, building an iOS app, taking user feedback, hours spent mystery shopping in stores, piloting in one store, talking to HQ for feedback, Oracle integration, wondering why Clienteling even made any sense, staring at data for days waiting for it to say something, iterations, waiting for feedback and data again, adding new features, mix and match, removing features built with a lot of care (it was heartbreaking!), deploying in all the brand’s stores in that city, adding more features, going deeper, going wider, AI, holding focus groups for store associates, traversing the complexities of a large organisation, iterations, launching an Android app, a adding payment gateway for consumers, deploying the app in a country in a new language no one on the team spoke, more iterations, WeChat Miniprograms, commission tracking for associates, Shopify, we want to be the best clienteling app, data security, privacy, zero crash app, more iterations. That was one long sentence. Basically, we love clienteling. We love retail. We love building. And most of all we love iterating.
TL;DR – We started with a desire to be a responsible and profitable organisation. The world of Clienteling was alien to us 5 years ago. We built a Clienteling system that has added 50 million USD to the topline to one of the largest luxury retailers in the world. Store Associates and Stylists have assisted upwards of 100,000 consumers. We want to introduce your brand to the Power of Clienteling.